Hi, I’m Elle — Founder of PackPerfect™

I’m a mum.
Packing lunchboxes, folding laundry, running from one thing to the next — always showing up for everyone else, while quietly holding onto a dream of doing something for me.

I didn’t have a business degree. I’d never studied marketing.

But I had a spark — a feeling that maybe I could create something useful, beautiful, and genuinely helpful.

Something that made women like me feel more put-together in the chaos of everyday life.

It started with a bag.

I was frustrated trying to find a crossbody that was stylish, practical, and secure. Every bag I tried was either too bulky, too flimsy, or way too expensive — and I was always digging around for keys, phones, passports, snacks.

I wanted something simple that made life easier, not more stressful.

So I created it myself — and that’s how the ChicSecure™ Sling Bag was born.

Why This Bag?

Because I needed something hands-free.
Because I wanted to feel confident while travelling.
Because I was done with bags that looked nice but didn’t work.

So I made something better:

✔️ Anti-theft design to keep your valuables safe

✔️ Lightweight, minimal, and easy to wear

✔️ Hidden compartments for all your essentials

✔️ Perfect for travel, errands, or just everyday ease

Since launching, over 5,000 Aussie women have chosen the ChicSecure Sling — and I still smile every time a new order comes through.

A Little About PackPerfect™

PackPerfect™ isn’t a big company.
It’s just me — a mum who turned an idea into a product, and a product into a brand.

We’re proudly Australian-owned, and every single order truly means the world to us.

I started this to bring ease back to everyday life — and if you’re anything like me, I hope this little bag helps you feel calm, confident, and ready to chase your dreams.